I've always been a student of design, even before I truly knew what it was or took my first course. 

I am besotted with typography and color theory. A well-designed piece resonates with me and inspires me.  It can be a beautifully designed magazine, an amazing logo or interactive email piece, i just want more.

Good design is haunting to me, but in that good, take your breath away, having to look not once but twice sort of way. I stop and stare, quite literally mesmerized, trying to figure out the story behind the visual story.

My approach is like starting a puzzle, working from the small pieces outward to the whole. A design is more than the sum of its typography and color parts. It is about capturing the essence of the brand's story, and bringing it visually to life in a way that touches the viewer, leaving a memorable impression.